Mattel Canada launches digital shop ‘n play at the CN Tower

Mattel Canada partners up with Amazon, Sears, and Toys R Us for their new interactive and digital shopping experience.

The company debuted its Mattel Digital Shop ‘n Play at the CN Tower on November 15th at the base of CN Tower and will run until December 15th.

The pop-up shop promises a high-tech shopping and interactive experience for both children and parents alike as it showcases “unique grab-click and grab-swipe screen interaction and motion sensor technology.’ This enables the shoppers to scan through the wide arrays of products Mattel has to offer in a non-conventional and fun way.

The virtual toy shelves will also be a sure delight for the kids as they can immerse themselves in the interactive menus for their chosen toy products. Ease of shopping for parents is also a plus because they are guaranteed a secure mobile shopping experience and can make wish lists that can be sent directly at home.

This digital shopping experience was created for Mattel Canada by Brandfire Marketing Group with communications support from the CGI group.


Image: (CNW Group/Mattel Canada, Inc.)

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