Aerie launches #AerieREAL: a Retouch-Free Ad Campaign

American lingerie brand Aerie bring backs freshness into their new campaign called #AerieREAL.

The American Eagle owned brand has decided to leave all their campaign pictures free of airbrushing, leaving beauty marks as well as tattoos of their models for consumers to see.

“It’s a selling point because our customers represent this great demographic and they don’t really get to see what girls their age really look like.” says style and fit expert Jenry Altman in their GMA interview.

With the whole photoshopping controversy from the Lena Dunham Vogue shoot, its nice to see a company embracing real women’s bodies in their campaign. See all the campaign pictures and  a video below.

 Images: Aerie via Huffington Post and Fashionista

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