#FRIENDSFIGHT: ALDO Launches Collaboration Friendship Bracelet with Waris Loves You

ALDO has launched a new collaboration friendship bracelet with Waris Loves You for their new campaign against AIDS.

The new campaign aptly titled #FriendsFight urges everyone to purchase unisex bracelets ALDO has designed with Waris Ahluwalia which retails for $5 CAD. All profits will be donated to Partners in Health – a non-profit organization which caters to the social and economic needs of those living with HIV.

The pieces are available in red, black, navy and mint, adorned with an arrow charm in antique gold finish.

“With these bracelets, it’s about standing side by side with friends and loved ones for what’s right and noble, and transforming history together. The arrow symbolizes truth, justice and movement forward, it’s a powerful way to create change,” says Ahluwalia, designer and CEO of Waris Loves You and House of Waris.

The bracelets are available for retail on selected ALDO stores worldwide as well as online at www.aldoshoes.com.


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