New Canadian Fashion Website The Strategy Launches

Ever wanted to learn how celebrities choose their red carpet looks or how business professionals glam up their suits? The newest Canadian website The Strategy offers just those in a few clicks of a button.

This new fashion website was founded by Canadian Natasha Lawrence, who was inspired by her love of fashion, education through the Ryerson University fashion program and experiences in her stay in the country as well as in the U.S.

The launch of Natasha’s  new website happened last June 26th with an intimate dinner at Spuntini – an Italian restaurant at Yorkville. This event was attended by Canadian top photographers, fashion bloggers as well as those from the press media.

“The Strategy was built on one simple concept – showcasing an individual’s strategy when they are selecting an outfit in the morning or how they created a specific look through fashion,” says Natasha Lawrence, founder of “From the celebrity to the aspiring business professional, everyone has a strategy when it comes to how they build their wardrobe and how they dress.”
Some of the personalities already profiled in the website include Nicky Hilton, Elyse Walker, Mark O’Brien (Actor, CBC’s Murdoch Mysteries) and Carole Tannenbaum who have shared their outfits and even closets to The Strategy.

To check out this new Canadian-born fashion website, visit their official webpage at




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