Toronto designer among Canadians announced in designer contest

Toronto designer Sid Neigum was announced as a finalist in the Mercedes-Benz Start Up program.

Neigum, along with Vancouver Island’s Eliza Faulkner and Montreal-based Valerie Tolila of the label Vaiken, were chosen as finalist in the national fashion competition.

The trio will show collections during the national finale at Toronto’s World MasterCard Fashion Week in October, with each vying for a prize package that includes a $30,000 bursary and a fully produced runway show during Fashion Week next March. The cash award is a new addition to the Start Up initiative. But rather than cutting the designers a cheque, the funds will be administered by a mentoring team.

Neigum showcased his fall-winter collection during Toronto’s Fashion Week last March and already has another emerging designer award to his credit as winner of the TFI New Labels contest in 2012. Womenswear designer Tolila is a graduate of Montreal’s LaSalle College and has styled for magazines. This will be the second consecutive Start Up final for womenswear designer Faulkner, who recently posted a photo of Oscar winner Marisa Tomei wearing one of her designs.

The competition will soon announce three additional wild card finalists next week.


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