4-year old fashion designer strikes deal with J. Crew


Sydney Keiser is a name you may want to start knowing. She may just be the youngest fashion designer in the world!

The 4-year-old from Milford, Ohio, recently signed a deal with J.Crew to help create a new line of clothing for kids. Yup, you read the correctly.

She has quite an imagination and parents who never stop encouraging her to bring her unique concepts to life, reports CBS News correspondent Jericka Duncan.

Every morning, the tiny fashion phenom creates whatever designs comes to mind using paper, tape and scissors.

Sydney’s mom, Angie, who started a blog and Instagram account, which showcased Sydney’s dresses, is where things really took off. Angie has more than 400,000 followers who are eager to see Sydney’s original creations, as well as some red carpet re-creations.

Last February, J. Crew head designer Jenna Lyons showed a serious interest in teaming up with Sydney.

When Sydney’s mom got the first email from J.Crew, she didn’t think it was real.

Then J.Crew flew the family to New York where Sydney was treated like a rock star. Last week they made it official: “Fashion by Mayhem” would work with J.Crew on a 2015 summer collection for kids.

Sydney’s work has also been featured on Vogue magazine’s website, and her mother says they have some other projects in the works that they can’t quite talk about yet. Watch the video below, its pretty impressive.

*Photo is property of Fashion By Mayhem

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