Creative director and founder, Ilan Elfassy, launched SOIA & KYO in 2004 with the intent to create perfectly fitted jackets. In its inception, the brand was most recognized for offering unique styling that featured oversized buttons, asymmetrical collars, wide belts and contrast trimmings.
Over the years, SOIA & KYO has evolved in order to meet the needs of its growing clientele. In 2010, we introduced a secondary line for men with the commitment to bring the quality and features of European design to North America.
Collections for men and women integrate sophisticated looks and redefine sportswear with a strong focus on rich fabrics and subtle details, SOIA & KYO jackets are designed to be the perfect balance between fashion and comfort. SOIA & KYO is a division of The APP Group, a family-run Montreal based company.