Over The Rainbow celebrates 40th with denim collaboration

To celebrate the 40th anniversary of one of Toronto’s most known retailers, Over The Rainbow located in Yorkville, has release a limited-edition denim jean.

Collaborating with Paige Premium Denim, the end result is the Verdugo Ultra Skinny Jean. Over the Rainbow’s and the Paige Denim creative teams created the patchwork design and only 30 pieces will be made! Better hurry if you plan on getting one in your size!

The jean will officially launch at Over the Rainbow (101 Yorkville Ave) on Wednesday August 19 and will be exclusively sold in-store and online.



To help launch the limited edition collab, the brands choose Afiya Francisco as the campaign model for the jean. For those of you who follow us on Twitter, you may remember Afiya when we hung out at a recent event.

Afiya PAIGE - blogger

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