To celebrate the launch of the new H&M beauty and makeup department at the Toronto Eaton Centre, a special event will take place starting today and ending on Sunday.

The H&M Social Beauty Bar will offer instant beauty gifts through a social media activated vending machine as well as free touch ups and tips from makeup artists! Get the chance to be some of the first people in Canada to try the newest H&M beauty products and stop by the newly renovated beauty section at the brands flagship store in the mall’s north wing.


With over 700 makeup products being introduced in the launch, followed up with seasonal and limited-edition colour collections, H&M created the products to go hand-in-hand with fashion and personal style.

We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive and creative, and to have fun with colours”, says Sara Wallander, concept designer at H&M Beauty.

The range, which will replace existing beauty products at H&M, will also include two subsidiary collections:  a premium beauty line and a Conscious range of Ecocert-approved sustainable products.

The new H&M beauty department at the Toronto Eaton Centre is now open with a full collection of makeup as well as haircare, body care and beauty tools. Check out some of the makeup below (click an image to enlarge)

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